A campaign centred predominantly on Marathi identity risks limiting the alliance's reach, especially among non-Marathi and floating voters who have increasingly aligned with the BJP.
The verdict was particularly damaging for Shiv Sena (UBT) in regions long considered its strongholds including Thane, the Konkan belt of Raigad, Ratnagiri and Sindhudurg, and parts of Marathwada.
With the impending Uddhav-Raj reunion ahead of the BMC elections, the BJP is quietly recalibrating its strategy to counter a renewed Marathi identity push.
On November 24, the Rajya Sabha secretariat reminded the members not to use slogans like 'Vande Mataram' and 'Jai Hind' inside or outside the House, citing it a breach of parliamentary etiquette.
He also said that the women beneficiaries of the Ladki Bahin scheme should now demand Rs 2,100 from the government. At present, eligible women get Rs 1,500 per month under the scheme.
Accusing the BJP of corruption, Thackeray said, after winning the Brihanmumbai Municipal Corporation (BMC) polls, his party will come out with a White Paper on the alleged irregularities in the civic body.
Sanjay Raut, another Shiv Sena (UBT) MP, also called for a protest with the name 'Sindoor Raksha Abhiyaan' against the Asia Cup encounter.
"The Thackeray brothers (Sena (UBT) chief Uddhav Thackeray and Raj Thackeray) will contest the municipal corporation elections in Mumbai, Thane, Nashik and Kalyan-Dombivali together and win," said Sanjay Raut.
The comments have added fuel to the ongoing speculation about a Sena UBT-MNS alliance ahead of the Brihanmumbai Municipal Corporation (BMC) elections.
Uddhav Thackeray said that he has come to 'stay together' with his brother Raj Thackeray
The complaint said his remarks promote vigilantism and social unrest in the state, seeks actions under NSA
The actions of Shiv Sena MLA Sanjay Gaikwad have been condemned by Chief Minister Devendra Fadnavis as well as party supremo Eknath Shinde.
Shiv Sena (UBT) leader Sanjay Raut made it clear that their fight was only against the imposition of Hindi in primary classes and not its usage in Maharashtra.
A joint rally last week by the Thackeray cousins was a landmark event. It’s likely to be followed by a joint campaign in local body elections which will be mutually beneficial. Shinde Sena will be hard put to claim the Bal Thackeray legacy. None of these developments however are likely change Maharashtra’s political reality: BJP is in pole position
Maharashtra minister Ashish Shelar said the attacks on Hindi-speaking people allegedly by MNS workers were disappointing and asserted, "Marathi is not a political issue for us."
Taking a dig at he Thackeray cousins, Amit Malviya — in-charge of BJP's National Information & Technology Dept, said that the joining of hands is driven by desperation.
Worli Dome rally revives hopes of Marathi unity; no formal alliance yet, but political impact likely.
After two decades, Uddhav and Raj on Saturday shared the public stage and hosted a victory gathering, titled 'Awaj Marathicha' in Mumbai's Worli area
The cousins broke up when Bal Thackeray was alive, after he preferred his son Uddhav over Raj for Shiv Sena succession.
The event, dubbed the "Marathi Victory Rally", was held to celebrate the Maharashtra government's rollback of two controversial government resolutions (GRs) that would have introduced Hindi as a third compulsory language in schools from Class 1 to 5.
It’s not the performance of the Fadnavis government which has rendered the political opposition barely visible. It’s the lack of fight and the inability to come up with a reworked strategy that has conveyed the impression that Maharashtra’s politics carries on without an opposition. It’s advantage BJP ahead of the civic polls
Several attempts over the past years to get both brothers to reunite in the interest of Maharashtra failed so far. So, what has triggered this recent change of heart?
Mumbai, Apr 19 Shiv Sena (UBT) chief Uddhav Thackeray on Saturday asserted that his party will not allow making Hindi compulsory in Maharashtra after ..
Thackeray advised his former ally BJP, which is celebrating its 45th Foundation Day on Sunday, to “behave” in a way Lord Ram did.
The Shiv Sena (UBT) chief further said that the BJP should remove the green colour from its party flag "if it disliked Muslims so much".