Tam

The firm planned to raise a fresh issue of Rs 1,125 crore and an offer of sale of up to Rs 375 crore from its existing shareholders and promoters. The firm plans to raise not more than $30 million from the pre-IPO round as per regulations.

Sony Pictures expects huge jump in IPL viewership

As part of initiatives to bring in newer audiences, SPN will broadcast the matches in the local regional feed at the IPL "fan parks" that will be hosted across 35 cities in the country.

CNBC-TV18 #1 during Budget in all-India TAM ratings

Once again CNBC-TV18 is the undisputed market leader. As per all-India TAM ratings the channel was number one on Budget day. It dominated the Budget week with 64 percent share versus ET Now's 18 percent.

Election cheer for media cos: Ad expenditures set to rise?

Most of this growth is thanks to political advertising which is expected to pick up closer to the general elections and the rest will come from other big ticket events.

Cabinet clears TRAI recommendations for TV ratings agencies

The on going drama over television ratings continued this week with the Union Cabinet approving a comprehensive regulatory framework for television ratings agencies.

Storyboard: Cross-ownership & TV rating agencies

TAM shareholder Kantar Media filed a writ petition in the Delhi High Court against the guidelines for TV rating agencies, arguing that the cross-holding restrictions will force TAM to shut shop.

TAM is not a political cricket ball: Kantar

Eric Salama, CEO of Kantar Group in conversation with Anant Rangaswami talks about new TV ratings agency guidelines.

Cabinet in favour of regulatory framework on TV ratings

Briefing mediapersons on the decision, Information and Broadcasting Minister Manish Tewari said there has been a "need" for such a framework to bring about transparency in the system.

Morgan Stanley says Internet cos overvalued, lowers view

Morgan Stanley analysts said the rise in the valuation of internet stocks has been due to investors looking at the total addressable market (TAM) opportunity with minimal focus on risks.

Storyboard: Will BARC meet TV industry's expectations?

The good news is that it looks like BARC will be able to meet the set timeline. But will it meet the industry's expectations? Storyboard editor Anant Rangaswami discusses this with BARC's Partho Dasgupta, Colors' Raj Nayak and Lodestar UM's Nandini Dias.

What's at stake for advertisers & broadcasters

Television broadcasters are facing off with advertisers and both in turn are fighting with ratings agency TAM. Where's the industry headed?

TAM now available in 3 softwares: Platinum, gold, silver

Industry bodies Indian Broadcasters Federation, Indian Society of Advertisers and the Advertising Agencies Association of India have come up with a solution that TAM data will now be available in 3 software pipelines - platinum, gold and silver.

Advertisers withdraw ads irked by TAM reporting of data

CNBC-TV18's Pavni Mittal reports that big-ticket advertisers have withdrawn their advertisements from eight broadcasters irked by TAM's reporting of data.

TAM issues norms for effective interpretation of data

TAM CEO LV Krishnan says, in an interview to CNBC-TV18's Storyboad, that he hopes the advisory will aid broadcasters to effectively interpretat data

Media Matters: TAM Ratings & Broadcaster standoff continues

The tiff between television broadcasters and ratings agency TAM (Television Audience Measurement) has still not been resolved. Animesh Das tries to make some sense of the mess.

TAM in turbulent phase; 3 channels unsubscribe service

Turbulent times for Television viewership Measurement agency (TAM) - yet again. This time it looks like the situation is snowballing into a major crisis. Last week, three broadcasters-Multi Screen Media, Times Television Network and NDTV unsubscribed to TAM's viewership data on alleged unfair trade practices.

Broadcasters unsubscribe from TAM; agency refutes charges

CNBC-TV18's Pavni Mittal reports that broadcasters have started to stop using TAM data while the agency refutes charges and adds that that issues were discussed and explained to all broadcasters.

TAM clears the air, sets clear guidelines

At any given time, you would see a flurry of ads issued by different TV channels all claiming to be No 1 at the same time. Now ratings agency TAM says that its data is being selectively used and misrepresented to make these tall claims.

Don't misrepresent viewership data: TAM to broadcasters

Last week, TAM released what it called a gentle guide to data interpretation and representation for broadcasters. Pavni Mittal reads the fine print and finds out what impact the TAM advisory will have on TV channels and the advertising rupee.

Budget 2013: CNBC-TV18 is clear winner

The space is getting crowded, but, as far as the race for the leadership position for business channels coverage of the Union Budget, it's still CNBC TV18 at the head of the pack.

CNBC-TV18 maintains numero uno position on Budget Day

CNBC-TV18 has emerged number 1 on Budget day and has captured 57 percent market share during the Budget speech, according to TV Ratings agency TAM.

Air India trashes report ranking its safety amongst worst

National carrier Air India today termed as "questionable" a report released by a German aviation think-tank ranking it as the third worst airline among 60 global carriers in terms of safety.

Dipping ratings,draping new trend,stealing the show

Television Audience Measurement (TAM) has just released viewership data for news channels after a 13 week break.

Will digitisation improve media company economics?

The resulting consumer behaviour changes will soon spiral up the industry chain and the players who absorb them early into their marketing mix will get the maximum windfalls.

Digital technology wooing votes; TAM game to begin

On Storyboard: after a two month gap to allow for digitisation TAM data will be reported again from next week and as Gujarat goes to the polls find out how election campaigning has broke new ground in the state