This marks the latest controversy for Dukaan, a company that previously garnered attention when it laid off 90% of its support staff due to the introduction of an AI chatbot for customer support.
Dukaan CEO Suumit Shah has been severely criticised for 'stunning lack of empathy' after he brushed away queries on the support being offered to the laid off employees.
Dukaan founder and CEO Suumit Shah revealed that 90% of the company’s support staff has been laid off after the introduction of an AI chatbot to answer customer support queries.