Protesters have pressed Coca-Cola to step down as a patron of the Winter Olympics in Sochi, after Russia approved an "anti-gay propaganda" law. And McDonald's has come under fire for encouraging unhealthy eating habits by linking its brand to major sporting events.
The field is being cleared for IPL 2013 to kick off, with both the BCCI and broadcaster Multi Screen Media (MSM) going all out to rope in advertisors.
In the shadow of London's gleaming Olympic venues, a quiet battle is under way over who gets to cash in on the Games.