Shubhranshu Singh

Leading Indian marketer Shubhranshu Singh has been appointed to the inaugural board of the Effie LIONS Foundation to help shape global marketing talent.

Storyboard18 | Simply Speaking: Fail and you can fly higher…

What if marketing had a black box? What if marketers ran campaigns as pilots fly planes? We would learn a lot and our mission-directed behaviours would be seriously exposed. Whilst we would crash a lot, would we learn a lot?

Storyboard18 | Simply Speaking: Always, By Design: The word design is meaningless by itself

Calling a finished product ‘a Design’ is convenient but wrong. Design is what you do, not what you have done. Design is what happens between conceiving an idea and devising the means to carry it out.

Storyboard18 | Simply Speaking - Seeing, Imagining and Envisioning

Genius often manifests itself in feats of visualization. Nikola Tesla, inventor of the electric motor, designed in his head and was able to instruct his machinists with such accuracy that the components, once assembled, fitted perfectly.

Storyboard18 | Simply Speaking: Colours are a product of the mind, not of reality

In the second of a two-part exploration of colour, we understand what it means ‘to see’, and decode the influence and magic of colour in our world.

Storyboard | Tata Motors appoints Shubhranshu Singh as VP Marketing - domestic and IB

Shubhranshu Singh joins the Tata Group from Royal Enfield, where he was global brand and marketing head.

Royal Enfield appoints Shubhranshu Singh as Global Head of Brand

Royal Enfield has been increasing its focus on international markets, and Singh’s mandate will include overseeing the expansion of the brand in various countries.

Marketer's new trend, advertising with entertainment

The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.

Data analytics driving marketing campaigns: Visa

Digital technology is transforming the marketing functions. This edition of Story Board understands how Visa, the electronic payment service provider functions.