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Marketer's new trend, advertising with entertainment

The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.

first published: Mar 16, 2013 04:21 pm

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