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  • The SEO is dead, long live the SEO

    As Generative AI transforms how we search and consume information, the traditional search engine isn’t dying — It’s evolving. But in this shift, the SEO industry must rewrite its own rulebook or risk becoming obsolete

  • Google fined Rs 26,172 crore after losing 15-year legal battle against UK couple

    The long fight against Google has been gruelling for the couple. 'I think if we had known it was going to be quite as many years as it turned out to be we might not have made the same choice,' Adam Raff said. He and his wife were forced to shut down their website in 2016.

  • Life after layoffs: How people are coping after losing jobs in Indian startups

    Moneycontrol spoke to 10 people about where they landed after being sacked abruptly and their coping mechanisms through a year of misfortune for startup employees. Names have been changed to protect their identity.

  • Twitter responds after Rahul Gandhi claims sudden drop in followers

    Rahul Gandhi - in his letter dated December 27, 2021 - said that the average number of his new monthly Twitter followers had fallen to almost zero since August 2021.

  • Does Just Dial need to tweak its business strategy now?

    UBS has also cut FY17/FY18/FY19 earnings per share (EPS) estimates by 15/17/15 percent as incorporating its disappointing Q1 results. It expects a structural shift in Just Dial‘s EBITDA margins as it grows further in the Tier 2-3 cities.

  • Become a Complete Digital Marketer with Simplilearn`s Digital Marketing Certified Associate

    With an aim to ensure aspiring digital marketers and traditional marketing professionals are industry ready with requisite skill-sets to take on ...

  • Hyundai plans launch of 2-3 new models every year till 2020

    The company, which is the second largest car maker in India, eyes 1 percent growth in its market share each year during the period.

  • Handy ways to optimize for international search

    Most websites are only optimized for the country that the business lives in, but for companies to expand, they should also optimize for international search.

  • SEO, if done right, can work wonders for your business

    Scammers and spammers have given SEO a bad name. Get it right and you can be on top of your game

  • ODigMa: How brands, consumers can connect online

    The rules of marketing have changed by the advent of digital media and marketers of most consumer-facing businesses are trying to catch up. Brands are spending money on building and promoting their online reputation as well as engaging with current and potential customers.

  • Enough with the cheap brand promotion tricks

    Each time a new product is launched, the company behind it works hard to deliver to make it a runaway success.

  • Go the SEO way

    In a crowd when thousands are rushing, it is difficult to spot that one person you are looking for. Similar is the case on the web, it is difficult to spot your site among the millions, which is why certain tools and techniques need to be used.

  • SEM Tips - Promoting your site (search engine marketing)

    Search Engine Marketing [SEM] are two aspects that most start ups invest in during the initial stages. These help in promoting the brand and giving it reach through the various search engines.

  • Over-SEO'd sites to come under Google's axe

    In an attempt to "level the playing field", Google will, in the weeks to come start penalizing sites that indulged ...

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