Over-SEO'd sites to come under Google's axe

In an attempt to "level the playing field", Google will, in the weeks to come start penalizing sites that indulged heavily in search engine optimization techniques. The search engine giant, according to reports is working on, what it refers to as a search ranking penalty, looking out for those who overly optimized their sites in order to feature high on Google search, pushing down others with great content, in the process. According to a SearchEngineLand report, Google's Matt Cutts plans on introducing this penalty system into the search results, itself. The report states that Google is on the look out for those who engage heaviliy in SEOs - using too many key words, or exchanging too many links, among other things. As opposed to this, Google wants to put forth sites who work hard at achieving great content and build up a great site, as a consequence. 

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