The deal has the potential to increase Scotch Whisky exports to India by 1 billion pounds over the next 5 years, according to Scotch Whiskey Association.
Between women-helmed whiskey startups, the rise in gastronomic tasting menus in middle-of-nowhere settings and the classic tartan pattern’s spike in popularity, Gaelic culture has been rejiggered in a fresh and exciting way.
There's the Bar Rouge with its flaming drinks, house music and turbocharged hedonism; M on the Bund which channels 1930s sophistication; and Lounge 18 whose expensive wood panelling and wall to ceiling glass windows exude a more modern glamour.