Dangal Kannada will air dubbed versions of shows like Ramayan, Mere Sai, Phir Laut Aayi Naagin, Tenali Rama, among others. Kannada is a lucrative market for entertainment houses, with more than four hours of daily TV consumption and more than 66,000 advertisers.
The regional channels‘ bouquet of Zee Entertainment along with the Hindi movies cluster drove the healthy growth in second quarter advertising revenues, says Chief Finance & Strategy Officer Mihir Modi.
With an aim to further strengthen its leadership position in the Kannada market, media firm Viacom18 has launched a new general entertainment channel (GEC) 'Colors Super'
Zee Entertainment‘s advertising revenue grew 3% to Rs 61.4 crore against Rs 59.6 crore (Y-o-Y) and the subscription revenue rose by 8.4% to Rs 27 cr against Rs 25 crore on a quarter-on-quarter basis.