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  • Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts Aug 06, 2022 11:57 AM IST

    Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts

    Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

  • Storyboard18 | Why are Indian brands advertising in NYC's Times Square? Aug 04, 2022 04:05 PM IST

    Storyboard18 | Why are Indian brands advertising in NYC's Times Square?

    Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

  • Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up Aug 01, 2022 08:20 AM IST

    Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

  • Storyboard18 | Tuffs shoes: Running into controversy Jul 30, 2022 12:39 PM IST

    Storyboard18 | Tuffs shoes: Running into controversy

    Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.

  • Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard? Jul 28, 2022 02:03 PM IST

    Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?

    Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.

  • Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional Jul 28, 2022 12:52 PM IST

    Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional

    LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.

  • Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’ Jul 27, 2022 02:10 PM IST

    Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

    WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’

  • Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review Jul 25, 2022 08:53 AM IST

    Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

  • Storyboard18 | Throwback: Wah Taj! Effort that leads to perfection Jul 25, 2022 07:38 AM IST

    Storyboard18 | Throwback: Wah Taj! Effort that leads to perfection

    The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.

  • Storyboard18 | Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India Jul 21, 2022 06:18 PM IST

    Storyboard18 | Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

    The program also provides financial support, mentorship, awareness and distribution support.

  • Storyboard18 | Inside Unilever's grand plans to move in to the metaverse Jul 19, 2022 10:05 AM IST

    Storyboard18 | Inside Unilever's grand plans to move in to the metaverse

    Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

  • Storyboard18 | Mast & Meh: Starbucks, Volkswagen, Pepsi, a hackathon, sex toys, Fire-Boltt’s epic fail & boAt's cameo Jul 18, 2022 09:03 AM IST

    Storyboard18 | Mast & Meh: Starbucks, Volkswagen, Pepsi, a hackathon, sex toys, Fire-Boltt’s epic fail & boAt's cameo

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category - Ugh. Read on to find out who earned the special distinction.

  • Storyboard18 | Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us Jul 18, 2022 08:33 AM IST

    Storyboard18 | Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

    Take a look inside the all-new Mahindra brand museum at the group's HQ - Mahindra Towers in Worli, Mumbai.

  • Storyboard18 BTS | A precise address, and a precise way to tell its story: Making of the what3words ad Jul 17, 2022 03:42 PM IST

    Storyboard18 BTS | A precise address, and a precise way to tell its story: Making of the what3words ad

    Raj Kamble walks us through Famous Innovations' journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18's weekly ad review column Mast & Meh.

  • Storyboard18 | Leo Burnett’s PepsiCo Scoop: What triggered the account move and how did the agency bag it? Jul 14, 2022 11:49 AM IST

    Storyboard18 | Leo Burnett’s PepsiCo Scoop: What triggered the account move and how did the agency bag it?

    This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here's the full picture on the pitch, loss and win.

  • Storyboard18 | Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads Jul 11, 2022 08:03 AM IST

    Storyboard18 | Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

  • Storyboard18 | Why are airline brands facing so much PR turbulence Jul 07, 2022 04:57 PM IST

    Storyboard18 | Why are airline brands facing so much PR turbulence

    Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?

  • Storyboard18 | Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle - who came out on top? Jul 05, 2022 09:23 AM IST

    Storyboard18 | Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle - who came out on top?

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

  • Storyboard18 | How Ikea's Bengaluru entry and Google Translate helped create Wakefit's viral ad Jun 29, 2022 10:28 AM IST

    Storyboard18 | How Ikea's Bengaluru entry and Google Translate helped create Wakefit's viral ad

    A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.

  • Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India Jun 28, 2022 02:47 PM IST

    Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India

    Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal.

  • Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat Jun 27, 2022 08:13 AM IST

    Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat

    Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.

  • Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4 Jun 23, 2022 05:41 PM IST

    Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4

    A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.

  • Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions Jun 22, 2022 03:08 PM IST

    Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions

    Campaigns of FCB India and Ogilvy India take the spotlight.

  • Storyboard18 | Cannes Lions 2022: Indian creatives shortlisted for 20 more Lions on Day 2 Jun 21, 2022 04:07 PM IST

    Storyboard18 | Cannes Lions 2022: Indian creatives shortlisted for 20 more Lions on Day 2

    VMLY&R India, Dentsu Webchutney, Ogilvy India, among others are Cannes Lions contenders.

  • Storyboard18 | Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022 Jun 21, 2022 10:17 AM IST

    Storyboard18 | Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022

    A look at the two campaigns that fetched India the shiniest Lion.

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