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Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
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Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
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Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
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Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.
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Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.
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LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.
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WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’
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Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
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The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
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The program also provides financial support, mentorship, awareness and distribution support.
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Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.
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Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category - Ugh. Read on to find out who earned the special distinction.
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Take a look inside the all-new Mahindra brand museum at the group's HQ - Mahindra Towers in Worli, Mumbai.
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Raj Kamble walks us through Famous Innovations' journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18's weekly ad review column Mast & Meh.
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This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here's the full picture on the pitch, loss and win.
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Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
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Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?
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Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
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A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.
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Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal.
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Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.
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A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.
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Campaigns of FCB India and Ogilvy India take the spotlight.
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VMLY&R India, Dentsu Webchutney, Ogilvy India, among others are Cannes Lions contenders.
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A look at the two campaigns that fetched India the shiniest Lion.
