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  • Fault lines in a tribute: What Bajaj's tribute ad for Piyush Pandey reveals about corporate marketing

    A tribute ad by Bajaj Auto for Piyush Pandey drew criticism from an industry veteran for reusing the iconic “Hamara Bajaj” line originally created by rival agency Lintas, exposing a deeper lapse in marketing authenticity and legacy awareness.

  • Ishitta Arun slams criticism after video of her smiling at uncle Piyush Pandey’s funeral goes viral, writes "Grief isn't a single script"

    Ishitta Arun slams criticism after video of her smiling at uncle Piyush Pandey’s funeral goes viral, writes "Grief isn't a single script"

    Ishitta Arun has responded to the backlash over a viral video showing her smiling at her uncle Piyush Pandey’s funeral. She explained that her laughter was a heartfelt tribute to his vibrant personality, saying grief isn’t a single script and that remembering him through laughter honored who he truly was.

  • Dil ka jod hai, tootega nahin

    Dil ka jod hai, tootega nahin

    Piyush Pandey was a force of nature—brute force for his opponents and a natural creative at heart

  • 'Full of life, laughter and wit’: Shashi Tharoor fondly remembers 'dear classmate' Piyush Pandey

    'Full of life, laughter and wit’: Shashi Tharoor fondly remembers 'dear classmate' Piyush Pandey

    Pandey, who redefined Indian advertising by bringing Hindi, humour, and emotion to the forefront, passed away in Mumbai early Friday morning at the age of 70 after battling a respiratory illness.

  • From cricket whites to advertising world lights: Piyush Pandey’s remarkable journey

    From cricket whites to advertising world lights: Piyush Pandey’s remarkable journey

    Pandey began working for Ogilvy India in 1982 as a client service professional and stayed for more than 40 years, rising to the position of Executive Chairman before switching to an advising position.

  • PM Modi remembers Piyush Pandey, salutes his 'monumental contribution to advertising'

    PM Modi remembers Piyush Pandey, salutes his 'monumental contribution to advertising'

    The advertising legend is widely credited with shaping the communication strategy behind Prime Minister Modi's 2014 election campaign and coining the iconic 'abki baar, Modi sarkaar' tagline

  • Ad legend Piyush Pandey death: FM Nirmala Sitharaman, Smriti Irani pay tributes

    Ad legend Piyush Pandey death: FM Nirmala Sitharaman, Smriti Irani pay tributes

    Tributes have been pouring in since news of Piyush Pandey's death emerged online

  • Mile sur mera tumhara to Cadbury's kuch khaas hai: How Piyush Pandey rewrote grammar of Indian pop culture – Top 5 campaigns

    Mile sur mera tumhara to Cadbury's kuch khaas hai: How Piyush Pandey rewrote grammar of Indian pop culture – Top 5 campaigns

    Awarded the Padma Shri, Piyush Pandey was known for Indianising ads with the everyday flavors and moods of Indian streets

  • Piyush Pandey passes away: Pandey was the architect of Indian advertising’s soul

    Piyush Pandey passes away: Pandey was the architect of Indian advertising’s soul

    Piyush Pandey gave India its advertising soul. And, with the grace of a true sportsman, he stepped away from the crease in 2023 — head high, legacy intact, moustache unmistakably still in place

  • 90-hour work week: Piyush Pandey lashes out with 'Lynch and Torment' jibe, Sanjeev Bikhchandani says 'unsustainable'

    90-hour work week: Piyush Pandey lashes out with 'Lynch and Torment' jibe, Sanjeev Bikhchandani says 'unsustainable'

    In an undated video, L& T Chairman Subrahmanyan had said, “If I can make you work on Sundays, I will be more happy because I work on Sundays also... What do you do sitting at home? How long can you stare at your wife?"

  • They are happy that I'm not going away to the Himalayas: Ogilvy's Piyush Pandey

    They are happy that I'm not going away to the Himalayas: Ogilvy's Piyush Pandey

    Piyush Pandey and Ogilvy's global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

  • 40 years in 1 job: Ogilvy's Piyush Pandey says ‘Don’t count the years’

    40 years in 1 job: Ogilvy's Piyush Pandey says ‘Don’t count the years’

    Piyush Pandey - the man behind some of India’s most iconic commercials - spoke of his creative journey and all things advertising in an interview with Exchange4Media.

  • Top 5 Indian IT companies hire 59,704 employees in Q1 

    Top 5 Indian IT companies hire 59,704 employees in Q1 

    TCS, Infosys, Wipro, HCL Technologies and Tech Mahindra’s net workforce additions stood at around 85,720 in the fourth quarter of the last financial year

  • Storyboard18 | Ad industry stalwarts Piyush Pandey and Shashi Sinha remember Anant Rangaswami

    Storyboard18 | Ad industry stalwarts Piyush Pandey and Shashi Sinha remember Anant Rangaswami

    "A great observer and an objective commentator on the industry," says Piyush Pandey about Rangaswami who was the Ogilvy chief's friend and confidant.

  • Storyboard18 | 'Thums Up has the blood and sweat of all those who worked on the brand for decades'

    Storyboard18 | 'Thums Up has the blood and sweat of all those who worked on the brand for decades'

    Exclusive interview: The people behind Thums Up’s latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea.

  • Cadbury's iconic 'Cricket' ad is back, but with a twist

    Cadbury's iconic 'Cricket' ad is back, but with a twist

    Ogilvy’s Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking ‘Kuch khaas hai zindagi mein’ for a new world

  • If 1947 saw India’s independence, 1991 witnessed independence of economy: Ad Guru Piyush Pandey

    If 1947 saw India’s independence, 1991 witnessed independence of economy: Ad Guru Piyush Pandey

    Piyush Pandey, Chairman Global Creative and Executive Chairman India, Ogilvy, talks about the transformation seen in the advertising industry and the economy at large following the 1991 reforms.

  • Book Review: ‘Pandeymonium’ — a glimpse into iconic ad maker Piyush Pandey's mindset, thought process

    Book Review: ‘Pandeymonium’ — a glimpse into iconic ad maker Piyush Pandey's mindset, thought process

    Piyush Pandey was among those Indians who most effectively linked life’s priceless moments to the marketing of products and services -- a linkage that was neither essential nor inevitable.

  • Piyush Pandey to give a face-lift to Badals in poll-bound Punjab

    Piyush Pandey to give a face-lift to Badals in poll-bound Punjab

    The ruling Shiromani Akali Dal (SAD) has roped in Piyush Pandey and his Ogilvy & Mather ad agency to dust up the image of the party and its leadership as they prepare for the state Assembly polls slated early next year.

  • Weekender: Up, close & personal with ad wizard Piyush Pandey

    Weekender: Up, close & personal with ad wizard Piyush Pandey

    Watch the interview of India‘s undisputed ad Guru, Piyush Pandey, Executive Chairman and National Creative Director for Ogilvy & Mather India with CNBC-TV18‘s Shruti Mishra on Weekender.

  • Storyboard: All that's making news in advertising world

    Storyboard: All that's making news in advertising world

    Storyboard Editor Anant Rangaswami caught up with Bharat Puri, MD at Pidilite and Piyush Pandey, Executive Chairman and Creative Director at Ogilvy and Mather India and South Asia where they spoke about Dr Fixit‘s latest campaign.

  • Storyboard discusses change at the top of Ogilvy & Mather

    Storyboard discusses change at the top of Ogilvy & Mather

    This week Anant Rangaswami, Editor of Storyboard speaks with John Seifert, CEO-Worldwide, Miles Young, Chairman-Worldwide and Piyush Pandey, Executive Chairman & NCD at Ogilvy & Mather. They discuss the change at the very top of Ogilvy & Mather.

  • Piyush Pandey: How NDA's 2-yr performance 'anthem' came together

    Piyush Pandey: How NDA's 2-yr performance 'anthem' came together

    The song outlining achievements of the government over the last 2 years is not just a commercial with a shelf life, says adman Piyush Pandey, the man behind the campaign,

  • Storyboard talks to Padma Shri award winner Piyush Pandey

    Storyboard talks to Padma Shri award winner Piyush Pandey

    Watch Piyush Pandey on what it will take for the advertising industry to be recognized as an industry. Storyboard also speaks to Ashish Bhasin , Chairman and CEO, Dentsu Aegis Network, South Asia on how the network is finally making waves in India.

  • Sadhguru Felicitates the National Winners at the TRRAIN Retail Awards, Speaks on Customer Service Excellence

    Sadhguru Felicitates the National Winners at the TRRAIN Retail Awards, Speaks on Customer Service Excellence

    The TRRAIN Retail Awards, which recognises exemplary customer service by Retail Associates (sales staff), was graced by Sadhguru, Founder of the ...

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