The ruling Shiromani Akali Dal (SAD) has roped in Piyush Pandey and his Ogilvy & Mather ad agency to dust up the image of the party and its leadership as they prepare for the state Assembly polls slated early next year.
Watch the interview of India‘s undisputed ad Guru, Piyush Pandey, Executive Chairman and National Creative Director for Ogilvy & Mather India with CNBC-TV18‘s Shruti Mishra on Weekender.
Storyboard Editor Anant Rangaswami caught up with Bharat Puri, MD at Pidilite and Piyush Pandey, Executive Chairman and Creative Director at Ogilvy and Mather India and South Asia where they spoke about Dr Fixit‘s latest campaign.
This week Anant Rangaswami, Editor of Storyboard speaks with John Seifert, CEO-Worldwide, Miles Young, Chairman-Worldwide and Piyush Pandey, Executive Chairman & NCD at Ogilvy & Mather. They discuss the change at the very top of Ogilvy & Mather.
The song outlining achievements of the government over the last 2 years is not just a commercial with a shelf life, says adman Piyush Pandey, the man behind the campaign,
Watch Piyush Pandey on what it will take for the advertising industry to be recognized as an industry. Storyboard also speaks to Ashish Bhasin , Chairman and CEO, Dentsu Aegis Network, South Asia on how the network is finally making waves in India.
The TRRAIN Retail Awards, which recognises exemplary customer service by Retail Associates (sales staff), was graced by Sadhguru, Founder of the ...
Storyboard this week showcases A] Piyush Pandey launches his book Pandeymonium in Mumbai; B] Exclusive preview McDonals McSpicy and C] Publicis' Bobby Pawar talks to us about the new much talked about campaign for Gujarat Ambuja Cement.
Piyush Pandey launched his book in Mumbai today and the who's who of the glamour world from Amitabh Bachhan to Master Blaster Sachin Tendulkar were all present at the launch.
The feat is perhaps itself testimony to what has been touted as one of the most effective political advertising campaigns in recent times. And the men behind it now stand proud having won accolades from industry as well - the grand Effie for the most effective ad campaign of last year.
Advertising may not be the only tool to market brands but it is definitely the one that people easily connect to.
Ogilvy India announced its own internal awards and is calling it the Envies. You will remember that Ogilvy gave the Abbys a miss this year. With this, Ogilvy joins Lowe Lintas which also celebrates its work with â€˜The True Show‘. Piyush Pandey tells us what the Envies seek to achieve.
Brand experts feel that brand value of Sachin Tendulkar will not diminish going forward. They feel that the brand will continue to be relevant and the master blaster must maintain the personality of being a role model.
All our leaders have one thing is common, they are good at multiple areas of their lives. Piyush Pandey, executive chairman of Ogilvy & Mather, is no exception. He is also known as Godfather of Indian advertising.