Parle Agro

Makers of non-alcoholic beverages are dreading a plastic straw ban that could dent the sales of some popular products, for instance Parle Agro’s Frooti or Amul Buttermilk.

For FMCG companies, packaging is new pain point, even as commodity prices continue to rise

Even as packaged consumer goods companies are struggling with unchecked inflation in several key inputs, such as palm oil, and crude-linked derivatives, packaging costs have jumped significantly in the last one year.

Parle Agro urges government to postpone plastic straw ban

The company has appealed to the government to extend the ban by six months from current deadline of July 1, 2022.

Storyboard18 | Throwback: Reminiscing about Gold Spot - The Zing Thing

How Gold Spot became the most popular “uncola” of its time in India.

Parle Agro plans to make Frooti No. 1 again: Nadia Chauhan, joint MD

Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, talks to Moneycontrol about health consciousness among consumers and how it affects sales of packaged fruit-based beverages such as Frooti.

What drives the craze for mango-based drinks Maaza, Frooti in India?

Mango-based drinks command about 75 percent of the Rs 12,000 crore packaged juice market in India and are growing at 9-10 percent every year.

NGT orders inspection of Parle Agro unit in Uttar Pradesh

A bench headed by NGT Chairperson Justice Adarsh Kumar Goel ordered the Central Pollution Control Board (CPCB) and the Uttar Pradesh Pollution Control Board to conduct a joint inspection and submit report within two weeks.

Parle Products aims to be Rs 20,000 crore company in next 5 years

As part of its growth strategy, the company is expanding its product portfolio, aiming to be a total food company, by filling up gaps in its offering.

Weekender: In conversation with Parle Agro's Nadia Chauhan

Watch Nadia Chauhan of Parle Agro on CNBC-TV18's special show Weekender where she spoke on her personal experience in the company and its future prospects.

Parle targets Rs 5,000 cr revenue by 2018, to launch Frooti Fizz

The makers of Frooti are launching a new drink in the fizz segment called Frooti Fizz and the company aims reach a turnover of Rs 5,000 crore by 2018.

Parle expands sparkling juices segment with Frooti Fizz

"In 2005 we launched sparkling fruit juices with Appy Fizz. We launched it originally as a niche product but over time we saw the acceptance of the product," Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan told PTI.

Here's how Parle Agro is repositioning Appy Fizz

This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.

Parle Agro to spend Rs 150 cr on advertising, distribution

"We will spend about Rs 150 crore this year of which about Rs 70 crore will be on expanding our brand presence and distribution in more rural markets, while about Rs 80 crore will go towards advertising," Parle Agro's Joint MD and Chief Marketing Officer Nadia Chauhan told PTI here.

Storyboard: Parle Agro re-launches Frooti

Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.

Flash Back: Down memory lane in pictures

Some sepia tones, some brightly-lit canvases, some eureka moments-all captured at just that critical time by our team of photographers. As 'Entrepreneur' takes a walk down memory lane, we bring to you some of the finest moments captured forever by our shutterbugs

Women in family business: Are they taken seriously!

In the century old Murugappa Group women take care of the softer side of the business, that's CSR and cultural activities. In the 25 year Apollo Hospitals Group, first generation entrepreneur Prathap Reddy didn't think twice about involving his children, all daughters in the core business.

Beverage war heats up with scorching sun

This summer, beverage makers are turning on the heat just to help the indian consumer beat it in style, reports CNBC-TV18's Tanvi shukla and Vidhi Godiawala.

Parle Agro forays into carbonated drinking water segment

FMCG player Parle Agro is foraying into the carbonated drinking water category under its existing brand Bailley to strengthen its presence in the beverage market, reports msn.