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Storyboard: Parle Agro re-launches Frooti

Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.

first published: Mar 28, 2015 04:06 pm

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