After receiving the suggestions, inputs from the industry and public, the government will introduce it in the Parliament, said Minister of State for Information and Broadcasting and Parliamentary Affairs, L Murugan
In March of this year, the I&B ministry took action against 18 OTT platforms by blocking access to their websites, apps, and social media accounts due to the streaming of vulgar content.
As part of this crackdown, 19 websites, 10 apps (7 on Google Play Store, 3 on Apple App Store), and 57 associated social media accounts have been blocked for public access in India.
19 websites, 10 apps, 57 social media handles of the OTT platforms have been blocked nationwide
Along with an extra day (leap year), this February, on the OTTs, has SRK and women-driven shows, from Sushmita Sen to Bhumi Pednekar, Adah Sharma to Indrani Mukerjea; Karan Johar-backed stories of love; and stories of hate and revenge.
The Internet and Mobile Association of India (IAMAI) has cautioned that the rules will significantly impact consumer viewing experience, and "throttle creativity and artistic expression".
The notification, published on World No Tobacco Day, mandates the OTT platforms to display anti-tobacco health spots for a minimum of thirty seconds each at the beginning and middle of the programme.
The American e-commerce giant has recruited one of the Big Four accounting firms to conduct exclusive due diligence on MX Player, according to one of the sources who requested anonymity. The process is anticipated to take 30 to 40 days.
COVID and digitisation have further flattened an already flat earth. This is reflected in consumer behaviour and the way they are consuming media
According to SBI Research, the over-the-top or OTT market is expected to reach Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018, logging in a compound annual growth of 36 per cent.
The OTT platform, which for years avoided advertising, intends to introduce the ad-supported tier by the beginning of 2023.
The TRAI has sought written comments on the issues raised in the consultation paper from the stakeholders by May 10, and counter-comments by May 24.
While there is potential for a new player to grow in India's streaming space, the differentiator will be content, said experts.
Nawazuddin Siddiqui said, "The platform has become a dumping ground for redundant shows. We either have shows that don't deserve to be seen in the first place. Or sequels to shows that have nothing more to say."
While the novel coronavirus outbreak delayed film releases, halted shooting and pushed the future of cinema towards uncertainty, the OTT platforms took the lead. The films which were lined up to release on big screen opted for digital release.
After 'Vincenzo' and 'Mare of Easttown', 'Law School' and 'Loki' will drop episodes weekly.
The move would bring the broadcasters and OTT (over-the-top) platforms, which have seen a substantial jump in their viewership base after the pandemic, under one roof.
The show fails to expand on the promising trailer, and the cliched characters, crawling pace and non-stop background music make matters worse.
Pratik Gandhi on 'Scam 92', reinventing himself as Vitthal Teedi and upcoming projects like a Web series with Tigmanshu Dhulia and 'Woh Ladki Hai Kahan' opposite Taapsee Pannu.
Last year, multiplexes in India had reopened in October for public screening after nearly seven months with certain riders as to run with half of sitting capacity.
Distress and drama on the oceans: OTT platforms are screening these films and documentaries inspired by misadventures at sea.
The new rules for social media firms and OTT platforms have created a furore over whether they cut into freedom of expression, or whether these firms faced zero regulation before, and are now only going to be treated normally. Moneycontrol asked experts for their views.
The court, while putting an interim stay on the arrest of Aparna Purohit, also issued a notice to the Uttar Pradesh government on her anticipatory bail plea.
Dispelling rumours, the minister clarified that in the self-regulating body, no member will be appointed by the government.
The new norms to regulate content on OTT platforms likely to intensify consolidation in this space.