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New Twitter chief Linda Yaccarino will have her task cut out as she looks to restore trust with marketers to bring them back to Twitter as well as lure new advertisers to the platform

Elon Musk nabs ex-NBCUniversal ad chief Linda Yaccarino as new Twitter CEO

Linda Yaccarino will take over a social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal, which is owned by Comcast Corp.

Who is Linda Yaccarino, the woman rumoured to become new Twitter CEO?

Elon Musk on Thursday announced he has found a new chief executive to lead Twitter and rumours are rife he has handpicked Linda Yaccarino of NBCUniversal for the top job.

NBCUniversal’s Linda Yaccarino in talks to become Twitter’s CEO

Excited to announce that I’ve a new CEO for X/Twitter. She will be starting in ~6 weeks!

NBCUniversal CEO Jeff Shell resigns after 'inappropriate relationship' with colleague

Jeff Shell admitted to having an “inappropriate relationship” with a woman in the company, expressing deep regret for letting down his Comcast and NBCUniversal colleagues.

NBCUniversal invests $200 million more in BuzzFeed

NBCUniversal parent Comcast has pumped heavily into digital-native companies such as BuzzFeed and Vox Media, partly in an effort to better service existing advertisers.

Twitter said to be in talks with TV networks for embedded video content

Twitter could enter into partnerships with TV networks to bring video content and video advertisements to your Timeline.

Technology puts viewers in charge at Olympics

Advances in technology will allow sports fans on both sides of the Atlantic to see more Olympic action than ever this summer without being chained to the television screen