Mayank Shah

Mayank Shah, Senior Category Head at Parle Products, said that the ban on palm oil export by Indonesia would have an impact on costs.

Storyboard18 | Parle Products' Mayank Shah: Ad budgets won't take a major hit due to the price hike

Despite business challenges and pressures, most companies want to take this opportunity to grow, says Mayank Shah, senior category head, Parle Products.

Parle eyes bigger bite of premium biscuit segment

Biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now.

Parle to focus on existing items to secure market share

Parle Products Deputy Marketing Manager Mayank Shahsaid the company had seen "fair amount of product launches" in the last two years. At present, Parle sells a range of products including Parle G, Hide & Seek, KrackJack, Monaco and Milano.