Market Cues

Market cues are basically cues or hints, suggesting what and how the stock market may function in the coming days. These are done by experts who analyse and predict which firm's stock may be traded higher or give more profit to the traders. Apart from this, the market experts also predict which stocks may not function well, considering several factors including high inflation rate, import duty, export duty, international crude oil prices and so on. Market cues include price, store, brand names. Marketers use the market cues as perpetual indicators to influence consumer behaviour, while at the same time consumers also need to be better informed so that they can handle those influences and make wise decisions. As the markets are divided into domestic and global, so are the cues for them. Market cues for domestic stocks are different in comparison to global, as domestic markets' behaviour or rundown depends on domestic factors. However, for the global market, cues range from a variety of factors including forex, international crude oil prices, gold rates, currency exchanges etc matter. Apart from market cues, there are similar terms like consumer cues too. Sometimes they are referred to as brand cues and they include a variety of visual, written and spoken messages that affect consumer buying behaviour. More