By: Martin Lipton, Founding Partner, Wachtell, Lipton, Rosen & Katz
This episode of Lessons in Marketing Excellence Season 6 is a special one as it is the wild card round. After several rounds of deliberation at Hindustan Unilever (HUL) nine teams were selected for the wild card round.
Consumer goods giant Unilever today reported 12% growth in total sales to 12.14 billion pounds (USD 19.65 billion) in the first quarter of 2012, driven by strong sales in emerging markets, including India.
FMCG major Unilever's Indian arm is showing healthy growth. In the January-March quarter, the company grew in double digits on Indian soil. However, Unilever is seeing 500-550 bps impact on gross margins on input cost.
By Adam O. Emmerich & Robin Panovka, Wachtell, Lipton, Rosen & Katz