Storyboard Editor, Anant Rangaswami speaks to Karthi Marshan, Head of Marketing at Kotak Mahindra Bank about their new campaign of Kona Kona Kotak. Also watch Amul, who has associated itself with the Indian olympic contingent yet again.
After acquiring ING Vysya Bank for an estimated Rs 15,000 crore, last November Kotak Mahindra Bank became India‘s fourth largest private bank. To communicate this to its consumers the bank released a campaign emphasising its now much larger network. Story Board talks to Karthi Marshan, Sr EVP & Head Group Marketing, Kotak Mahindra Bank.
Karti Marshan, vice president of marketing at Kotak Mahindra Bank recommends following a NewYork Times' technology columnist.