After acquiring ING Vysya Bank for an estimated Rs 15,000 crore, last November Kotak Mahindra Bank became India‘s fourth largest private bank. To communicate this to its consumers the bank released a campaign emphasising its now much larger network. Story Board talks to Karthi Marshan, Sr EVP & Head Group Marketing, Kotak Mahindra Bank.
first published: Apr 29, 2015 03:24 pm
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