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Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.

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Kamala Pasand

Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations