After eventually purchasing the Rolls Royce, Joy Alukkas chose to use it as a promotional tool for his rapidly expanding jewellery business in the UAE.
Joy Alukkas is currently based in Dubai but he stays at his house in Kerala's Thrissur for about five months in a year.
There are 11 entrepreneurs debuting on the India Rich List this year.
Due to the galloping pace at which gold prices have risen, will demand for the yellow metal on the auspicious occasion of Akshaya Tritiya be hit?