In the video shared by the musician on Instagram, Jasmeen Kaur was seen saying her iconic lines while Yashraj Mukhate turned it into a peppy number. “What a wow,” read the caption of the post.
Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.