Namda, hand-embroidered rugs made with sheep wool, that reflects the rich culture and history of Kashmir Valley, received a new lease of life during the G20 Summit last month, boosting exports. Srinagar-based Arifa Jan is steering the revival.
The industry derives almost 60 per cent of its sales from the US and EU, which are battling high inflation and recession fears.
The prime minister will gift items such as Chamba 'rumals', Kangra miniature paintings, Kinnauri shawl, Kullu shawl and Kanal brass set to various world leaders, officials said.
The first such Swadesh store is expected to open in the second half of the current year and will house a wide range of products including handmade textiles, handicrafts, agriculture products and other artisanal merchandise sourced directly from artisans, RRL said in a statement.
The flagship store of the brand is spread across 7,500 sq ft and showcases a curated range of handcrafted sarees from across the country.
"There is a huge scope for promoting Indian handloom and handicraft products in the niche markets world over," Textiles Secretary Rashmi Verma said at an Assocham event.
It will severely impact our production and export orders. We have requested the government to immediately take remedial measures," Export Promotion Council for Handicrafts (EPCH) Vice Chairman Rajesh Jain said.
Possible areas of cooperation were identified at the first joint committee meeting between India and Mauritius for the cooperation in MSME sector.
Realizing the heart of this sector is the artisans, the government through various schemes has provided financial assistance ranging from Rs 1 lakh to Rs 10 lakh to various institutions to upgrade the artisan skills via design and technology intervention.
Happy Hands works towards artist empowerment, revival and the preservation of handicraft and has created sustainable livelihoods for over 800 artisans across 13 states in India since inception.
Handicraft exports grew about 12% year-on-year to USD 205 million in May this year despite demand slowdown in western markets like Europe.
The packaging and marketing Indian handicraft to the urban double income household is what 32-year-old Monica Gupta‘s CraftsVilla.com attempts to do. A former accountant, Monica gave up her job in the US to move to India five years ago to work with NGOs in Ahmedabad and Kutch.