Analysts believe the proposed buyout will bolster the presence of JSW Paints in the decorative paints segment and the firm stands to benefit from the well-recognised Dulux brand
Fevicol-maker Pidilite Industries is also reported to be in the race, though its main target is Akzo’s decorative business
Dulux's share at 5 percent of the Indian paints market may be minuscule compared to bigger rivals such as Asian Paints and Berger Paints but its strong presence in the premium segment gives it a hard-to-beat cachet