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  • Storyboard | Meesho signals its move into e-commerce big leagues with an ad Sep 21, 2021 05:07 PM IST

    Storyboard | Meesho signals its move into e-commerce big leagues with an ad

    The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.

  • Wingreens Farms looks to acquire five new-age brands within a year Aug 30, 2021 11:48 AM IST

    Wingreens Farms looks to acquire five new-age brands within a year

    The Sequoia-backed company is scouting for food and beverages companies offering fresh and ethically-sourced products to consumers, Anju Srivastava, founder of Wingreens Farms,told Moneycontrol in an exclusive interaction.

  • Retail market contracted in FY21 but e-commerce clocked 25% growth: Bain & Co Aug 17, 2021 12:07 PM IST

    Retail market contracted in FY21 but e-commerce clocked 25% growth: Bain & Co

    The pandemic was a watershed moment for India’s e-retail market, driving a 12-month acceleration in e-retail penetration to reach 4.6 percent in FY21, said the report.

  • Decoded: Marico’s direct-to-consumer strategy Jul 19, 2021 07:21 PM IST

    Decoded: Marico’s direct-to-consumer strategy

    After acquiring Beardo this year, Marico recently invested in ayurvedic beauty brand Just Herbs for the majority stake. Here’s why the FMCG major has taken an interest in new-age brands.

  • Marico acquires majority stake in ayurvedic beauty brand Just Herbs Jul 14, 2021 08:17 PM IST

    Marico acquires majority stake in ayurvedic beauty brand Just Herbs

    The acquisition is in line with Marico’s strategy to build scalable digital-first brands, either organically or inorganically.

  • Adani Wilmar launches D2C app Fortune Online May 31, 2021 02:46 PM IST

    Adani Wilmar launches D2C app Fortune Online

    Several FMCG companies including Marico and Emami had introduced their direct-to-consumer channel last year as the COVID-19 pandemic impacted offline reach.

  • Retailers resort to discounts, hop on to D2C bandwagon as COVID-19 hits offline sales May 13, 2021 07:11 PM IST

    Retailers resort to discounts, hop on to D2C bandwagon as COVID-19 hits offline sales

    Multi-brand outlets such as Shoppers Stop, Pantaloons, Lifestyle have rolled out promotional schemes and are offering discounts to the tune of 50-70% on their websites.

  • Wipro Partners with Maxicaster to Offer Over-The-Top Multicast & Multiscreen Solutions Sep 09, 2015 04:08 PM IST

    Wipro Partners with Maxicaster to Offer Over-The-Top Multicast & Multiscreen Solutions

    Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced a partnership with ...

  • D2 Communications buys minority stake in Affle for Rs 50cr Oct 04, 2011 08:36 PM IST

    D2 Communications buys minority stake in Affle for Rs 50cr

    D2 Communications (D2C), a mobile advertising subsidiary of NTT Docomo, today picked up minority stake in mobile media company Affle for Rs 50 crore.

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