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    HomeNewsBusinessStartupD2C brands deploy AI to cut returns, boost sales amid festival season rush

    D2C brands deploy AI to cut returns, boost sales amid festival season rush

    From tackling fake returns and delivery failures to optimising supply chains and personalising festive campaigns, brands are betting on AI tools to protect margins and capture a larger share of India’s Rs 1.2 lakh crore festive e-commerce market.

    Aryaman Gupta
    September 08, 2025 / 14:18 IST
    D2C brands deploy AI to cut returns, boost sales amid festival season rush
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