Storyboard Editor Anant Rangaswami speaks to Sushant Dash, Regional President, Tata Global Beverages India on the launch on Jaago re 2.0; to CVL Srinivas, CEO, GroupM South Asia about their recently released GroupM AdEx Biannual Report; and on Noticeboard, watch Augen Vital Kapsel hits a bulls eye with their new commercial.
Founded in 2007, MediaCom India became a joint venture in 2008 and over the last eight years, MediaCom India has established itself as one of the top five media agencies in the market in terms of market share.
Find how Go Cheese came up with awesome new flavours for their cheese and an exclusive look at Aegon Life Insurance's new campaign.
The aftermath of the demonetisation drive continues to impact businesses across sectors. CNBC-TV18 spoke to different segments of India Inc to gauge the impact felt them.
This week on Storyboard, CNBC-TV18 takes you to EEMAX Global 2016 where Editor Anant Rangaswami speaks to a panel on how advertising and media agencies are taking over event companies over the past few years.
CNBC-TV18‘s Anant Rangaswami talks to Rob Norman CEO at GroupM, R Gowthaman, COO at Mindshare Asia Pacific, CVL Srinivas, CEO at GroupM South Asia and Prasanth Kumar, CEO South Asia at Mindshare where they navigate the changes in the media landscape in the last year and try and get a sense of where it is headed in the next year.
A panel of experts discuss the need for "Make in India" campaign.
Ratan Tata had recently invested an undisclosed amount in Crayon Data. "Together, GroupM, Mindshare and Crayon Data aim to map the taste of millions of Indian consumers, which will allow enterprises to target consumers more precisely," the company said in a statement.
The annual Mobile Marketing Association (MMA) Forum India 2015 concluded yesterday at the Leela Ambience Hotel & Residences in Gurgaon. Over 330 ...
The Mobile Marketing Association (MMA) today announced the full speaker line-up and agenda for the upcoming MMA Forum India to be held on ...
A stable government, increased consumer spending and the hope for ‘acche din‘; these three factors will see advertisers opening their wallets wider in 2015. WPP's media buying arm GroupM says advertising expenditure or ad ex in 2015 will grow by 12.6 percent over last year
Catch Group M's CVL Srinivas, IPG's Shashi Sinha and Madison's Sam Balsara discuss 2014, the year that was and share their projections for 2015. The biggest names in India's media industry also share their views on some of the biggest issues and challenges faced by the industry – measurement, content and growth.
Over the past few months, a new guard has taken charge at some key agencies in the country. As a result of people like Ravi Kiran, Mahesh Chauhan, and Charles Cadell moving on to new and in some cases different assignments - their agencies have got a fresh set of leaders.