Sachin Tendulkar turned heads at Wimbledon, making a dapper appearance in a sophisticated three-piece beige suit from Ralph Lauren's prestigious Purple Label.
Even nearly a decade after his retirement, Sachin's brand value is enormous, and he is regarded as a bigger brand than Virat Kohli and MS Dhoni.
Is Virat Kohli destined to break Sachin Tendulkar’s one-day international records?
Chairman Hamid Ansari said it was a "matter of great pride that the government has decided to confer Bharat Ratna on Sachin Ramesh Tendulkar, a nominated member of the House and an outstanding cricketer."