More than 90% of Cred’s revenue comes from payments, lending and insurance. However, as the company monetises more of its user base and cross-sells more products, this could change gradually
UPI payments are growing at a much faster clip than credit card payments, even among affluent customers. Targeting this segment seems to be working for Cred, as even without many customer additions, the company’s UPI share has grown well.
CRED said that users will be allowed to create an alias UPI ID, helping them mask personal details like mobile numbers, ensuring enhanced privacy during payments. It is also offering 2x rewards for payments made to partner merchants.