Creativity

Indian law currently protects expression, not ideas. If humans become idea generators - giving prompts - and the expressions or lines come from AI, who can claim authorship and copyright protection?

What wine experts and book critics can learn from each other

A modest proposal to swap the language of book reviews with the vocabulary of wine appreciation.

Storyboard18 | Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

The agency got three Grand Prix, one Titanium Lion, ‘Global Agency Of The Year’ title, and a troop of other Lions. Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

Storyboard18 | FCB focuses on creating timely and timeless brands in the post pandemic era

On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.

Storyboard18 | Simply Speaking: On creativity, inspiration, inventiveness and tools

Man has acquired ascendancy over all other living things because he deployed his creativity to make tools. It is the imagining, development and application of tools that made the 'Homo sapien' supreme.

Storyboard18 | Simply Speaking: Problems, solutions and creativity

You have a chance to look at things from different angles if you manoeuvre the mind like that Australian bird which can fly upside-down and backwards. Turning problems on their head can frequently convert them into solutions.

Healing Space | How to become more creative by conceiving opposites and holding antitheses in your mind

As human beings, we are capable of dualities, complexities and contradictions. Here’s how to embrace them all.

Storyboard | To find creative innovation, remix the past

Most emerging billion-dollar ideas are old and have been copied/transformed/combined or bent/broken/blended by those who can see patterns and make something unique out of it.

Lessons in how to become more creative, from INSEAD and SUNY faculty members

Creative geniuses aren't always born that way. An INSEAD associate professor and a SUNY department chair say creativity can be learnt. The key is to respect practical as well as unusual ideas.

Neglect of creativity is the data-driven marketer's biggest mistake

Put ideas at the heart of the marketing profession or a robot will generate your ‘acceptably creative’ obituary

Govt to fast-track patent proposals, opens Tatkal window

In order to streamline the patent regime, the government has modified rules by offering an option of 'Tatkal' for expeditious clearance of applications by start-ups or those entities that opt for India as a place for first filing of patent

Launching of Unicorns by 100 Co-Founders Lab

100 Co-founders Lab is an initiative undertaken by Mr. Sanjay Yadav the co-founder of RAIN (Rajasthan Angel Investor Network), to bring an ...

Ogilvy's Tham Khai Meng talks creativity in digital age

Catch Ogilvy's worldwide chief creative officer, Tham Khai Meng, talking about creativity in the digital age.

Innovation is not all about being creative

According to Matt Kingdon, innovation is different from marketing or management consultancy. A company might turn to a management consultancy to make its call centre more efficient, he says.

Cannes Lions celebrates creativity in mkting communications

The entries to the prestigious Cannes Lions grew by 4 percent to a record 35765 across 16 categories. More than 12000 delegates were here to celebrate creativity in marketing communications.

Why Cannes matters for the advertising industry

An award is an advertisement for the creative agency. That explains why ad agencies spend a fortune to go to the south of France. You would think, with economies around the world either going into a tailspin or staying depressingly flat, businesses would pinch every penny.

'We believe Taj to be beautiful because we are taught so'

Sujata Keshavan says the lack of space for anything intangible in our education system has led to a country of aesthetic illiterates

Priyanka Chopra's singing a new tune

Priyanka Chopra says music is simply an extension of her creativity and she is willing to take the risks that come with making a career of it.

'Creativity is vital - but it faces a sworn enemy'

In a recent survey from Adobe , three quarters of respondents felt under growing pressure to be productive rather than creative at work, despite being increasingly expected to demonstrate innovative thinking.

Business and creativity have to exist together: UTV's Mehta

UTV's co-founder tells Deepak Ajwani and Abhishek Raghunath how the network kept hits coming.