The 'Tracking Protection' feature, a new feature in the company's Chrome browser, turns off internet cookies for 30 million users, disabling the mechanism used by companies for personalized ads and monitoring browsing behavior.
Advertisers have said the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads and make them dependent on Google’s user databases.
The move came after Google was fined €150 million by France's data protection agency
Google has pledged its alliance to a more privacy friendly web for users.
The company sells 25 variants including cookies, snack bars and crackers and plans to add two to three more variants by the end of December this year.
Gross margin is likely to flat due to rising input costs especially in sugar and flour prices. Robust advertising spends may also slightly mitigate expansion. Cost saving measures, however will continue to aid margins.
Twitter Inc said Wednesday it would begin showing individually targeted ads using cookies, an effective online tracking technology that has also fueled concerns about internet privacy.
Facebook is using a new feature called 'View Tags' that drops cookies to help advertisers track who saw what ad.
After being accused for allegedly tracking Safari and Internet Explorer browsers, Google has now announced ...
While Google is dealing with the accusation of violating privacy by tracking Safari, Microsoft comes forward ...
Dining with others really is not about the food. It's about the people - and the relationships - around the table. That's true whether the table is bearing celery sticks or a 7-course dinner. Sharing sustenance is a gesture of companionship and generosity.
Whenever you visit a website, a cookie will be added to your computer to track your online activity. Most cookies are deletable, however, one kind of cookie
Two leading U.S. lawmakers on privacy have asked the Federal Trade Commission to look into MSN.com and Hulu.com's installation of cookies onto users' computers that cannot be deleted.
People surfing European websites will be able to turn off the cookies used to spy on their Internet habits under rules hammered out by the region's online advertisers, an industry body said on Thursday.