The broader milk and malt-based drinks market - once a staple in Indian homes - has seen its growth slow since the mid-2010s. Rising competition and evolving nutritional expectations have forced legacy brands to innovate.
Cadila Healthcare holds around 72.08 percent of Zydus Wellness, while the Zydus Family Trust holds about 0.45 percent.
Horlicks controls around a half of India’s health food drink market and the Indian mother still swears by the brand’s legacy. But despite the added distribution muscle, Horlicks might just end up pressuring Unilever’s financials
The M&A transaction can be EPS accretive provided there is higher private equity or third party participation.
Interestingly, Complan’s competitor and the country’s biggest health drink brand Horlicks (currently owned by GSK Consumer Healthcare) is also on the block since March. It has a market share of at least four times that of Complan.
Diversified conglomerate indicates it would venture into the health food segment and build its own brand.
In 2017, Kraft had reported an impairment loss of $49million because of dwindling beverages business in India.
While the category itself undergoes a change, even the existing business of GSK Consumer holds value for other FMCG players and there is a scope for operational synergies