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    • Storyboard18 | Simply Speaking: Hook Wine and Sinker - the magic of brand names in language

      Successful brand-verbing is a wonderful outcome for a brand. But it’s elusive, probabilistic and dangerous at the same time. Just ask the Parker Brothers. 

    • Shankara Building's IPO opens: Should you subscribe?

      Analysts largely remain upbeat on the issue, citing it a good option with a long term perspective.

    • STYLAM Wins Power Brand Rising Star Award 2016

      STYLAM Industries Ltd. has been honored with the Power Brands Rising Star Award 2016. At a time when STYLAM decorative ...

    • STYLAM Wins Power Brand Rising Star Award 2016

      STYLAM Industries Ltd. has been honored with the Power Brands Rising Star Award 2016. At a time when STYLAM decorative ...

    • STYLAM Wins Power Brand Rising Star Award 2016

      STYLAM Industries Ltd. has been honored with the Power Brands Rising Star Award 2016. At a time when STYLAM decorative ...

    • STYLAM Wins Power Brand Rising Star Award 2016

      STYLAM Industries Ltd. has been honored with the Power Brands Rising Star Award 2016. At a time when STYLAM decorative ...

    • ISRO gears up for ambitious Mars mission in Oct-Nov

      Preparations are afoot for the upcoming "big-bang" Mars Orbiter Mission in October-November, an ambitious venture that would shed light on the possible existence of life on the planet besides boosting space agency ISRO's brand equity.

    • FMCG brand-extensions better than new ones: Nielsen

      Extensions of existing fast-moving consumer goods (FMCG) brands are five times more successful than launching a new brand in India, according to a study by Nielsen India.

    Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347