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    • COVID-19 impact: News, movies and general entertainment bring large ad volume to TV

      In terms of categories, personal care/personal hygiene, food & beverages, e-commerce, and personal healthcare saw strong rise in ad volumes.

    • After three consecutive weeks of growth, ad volumes fall on TV by 26% in April

      The scenario for ad volumes was entirely different in the previous weeks. In weeks 11, 12 and 13, ad volumes were seeing a strong spike.

    • PM Modi's April 14 lockdown extension message gets record viewership with 4 billion viewing minutes

      The first lockdown announcement was viewed by as many as 197 million people.

    • TV penetration rises to 66% in India, highest in 5 southern states: Survey

      BARC carried out this survey between November 2017 and March 2018, covering 300 respondents across 4,400 towns

    • BARC advises against comparing its one week data

      Storyboard reviews and discusses BARC's television data

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