The total number of IIT aspirants this year is expected to top 22 lakh. But, with only 16,000 seats available across India’s 23 IITs, competition for every seat is intense. And since Kota churns out a large number of successful IIT aspirants every year, demand for the town’s classes and teachers has jumped post the pandemic.
As the pandemic recedes, competition between education companies in Kota is a lot more fierce than among the students as edtech startups look to hire teachers for their offline enterprises.
South Korea's Etoos is taking on the top players in Kota's entrance test business. But will its new approach work?