Asci

ASCI’s CEO and Secretary General Manisha Kapoor says one out of every four ads processed in FY 2023 showed violations by influencers. The digital medium accounted for 55% of violations in FY22. Council is now going for AI-based monitoring, she said.

ASCI tightens noose around health and financial influencers, asks for disclosure of qualifications

The ad regulator said that health and financial influencers must disclose their qualifications and registration details on relevant endorsements in their content prominently

Influencers losing trust of followers due to lack of transparency, says ASCI

Transparency and honesty stood out as the key reasons why consumers trust influencers on social media, followed by relatable content, and personal stories, as per the survey conducted by ASCI.

ASCI tightens guidelines for disclaimers in ads; details here

In the past three years, ASCI has processed over 800 advertisements which were found to be in violation of the disclaimer guidelines.

Storyboard18 | ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

ASCI's Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers

Storyboard18 | Education category largest violator of advertising code in 2021-22: ASCI Report

Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.

Ad regulator records highest complaints in education sector; more celebrity ads under scanner

With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.

Ad regulator ASCI screens more online gaming ads, finds maximum violations on digital

ASCI head highlighted that the Ministry of Information & Broadcasting has included the ASCI guidelines as part of The Advertising Code enshrined in The Cable Television and Networks (Regulation) Act which means that violation of the ASCI code is also a violation of the Act.

Storyboard18 | ASCI launches guidelines on harmful gender stereotypes. But is it enough?

India's advertising regulator looked into more than 600 ads to put together the guideline. As they continue to keep the dialogue between the consumer, the brands and the body open on stereotyping or derogatory content, ASCI says more ads would come under the scanner for gender stereotyping.

Storyboard18 | Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

But the ad has also opened a can of worms. This isn't the first questionable ad created by the brand.

SEBI proposes banning celebrity promotion of cryptos

The market regulator has proposed that prominent public figures should be held responsible for making such endorsements which is a possible violation of the Consumer Protection Act or any other law.

Storyboard18 | New advertisers need to genuinely believe in responsible advertising: ASCI CEO Manisha Kapoor

Manisha Kapoor, who has been associated with the industry body since 2015, says that she is looking to spearhead various education and advisory related initiatives.

Storyboard18 | Crypto being pitched as easy investments in ads is problematic: ASCI’s Subhash Kamath

Advertising council ASCI’s chairman talks about the strategy to implement new ad guidelines and the common pain points in VDA advertising.

ASCI guidelines to aid investor education and transparency, says Crypto industry

The guidelines by the Advertising Standards Council of India (ASCI) mandates a disclaimer stating that investments in crypto and NFT products are highly risky.

Crypto, NFT advertisements: New ASCI guidelines mandate 'highly risky' disclaimer

The guidelines will be applicable for all advertisements released or published on or after April 1, 2022.

Storyboard18 | Ads hurting religious sentiments, mocking men offend Indians: report

ASCI evaluated 1,759 complaints against 488 advertisements over the past three years to identify key trends in offensive advertisements.

Storyboard | Subhash Kamath re-elected as ASCI chairman

The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.

Storyboard | How ASCI hopes to prevent brands from violating the ad code

‘Advertising Advice’ service has an expert panel that offers non-binding advice, at a pre-production stage, on claims and depictions in ads.

Govt asks private television broadcasters to follow ASCI guidelines on online, fantasy gaming

The ministry has asked the private channels to ensure that advertisements do not promote any activity which is prohibited by statute or law.

ASCI pulls up Parle, Marico, Vivo, Amul among others

'The claims are misleading by exaggeration,' it said and asked the advertiser to take corrective steps or pull out the ad.

ASCI pulls up HUL, Ola, Vodafone, others for misleading ads

The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) evaluated 290 complaints in the month.

ASCI upholds 116 complaints against misleading advertisements in July

The Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI) received 165 complaints for the month.

ASCI rejects Hindustan Unilever's objection to Emami fairness ad campaign

The complaints, filed by HUL against two fairness brand variants of Emami, had been rejected by the Independent Review Committee (IRC) of ASCI, an Emami spokesman told PTI.

ASCI uphelds complaints against 117 misleading advertisements

Advertising sector watchdog ASCI upheld complaints against 117 misleading advertisements in May this year, including those of Reliance Jio, Airtel, Amazon, Asian Paints, LG among others.

NHB working on revamp of its residential housing index

Housing finance regulator, National Housing Bank (NHB), is working on a complete revamp of its residential housing index or `Residex’. “We are working on a complete revamp of Residex and we are likely to &#82