In 2023, the Birla scions joined the boards of the group’s flagship companies Grasim Industries and Aditya Birla Fashion and Retail
Grasim is the conglomerate's second company, after Aditya Birla Fashion & Retail, to induct the next-generation of Birla family as directors on its board.
Ananya and Aryaman, the next-generation leaders of the $60 billion conglomerate, were recently also appointed as directors on the board of Aditya Birla Management Corporation -- the apex body that provides strategic direction to the Aditya Birla Group’s businesses.