Animesh Das

Despite the credibility crisis faced by creative awards, the week saw the launch of another set of advertising awards. The independent, non-for-profit Kyoorius and D&AD came together to launch the Kyoorius Advertising Awards promising transparency, neutrality and a zero tolerance to scam ads.

Will double digital advertising spends: HUL

Storyboard's Animesh Das interviews HUL's Hemant Bakshi to unravel the secrets behind its success.

Storyboard: PepsiCo, MTV launch co-branded channel

India's burgeoning indie music scene will receive some interesting support though a new music TV channel, dubbed 'Pepsi MTV Indies'. Animesh Das finds out what PepsiCo and MTV India expect.

Publicis aims for top spot; acquires Beehive Communications

Publicis says that Beehive, whose revenues we estimate to be over Rs 40 crore and could be valued at 4 times that, will help it rise to the top of Indian advertising.

Post retirement, brand Sachin still a strong wicket

Sachin Tendulkar finally puts a date to his retirement from test cricket. He will hang up his boots after he plays his 200th test match in November against West Indies.

Kasturi & Sons launches new Tamil daily

The Tamil newspaper market is dominated by three players - two of which are run by political parties. There's also the soon to be launched Tamil daily by Bennet & Coleman.

Slowdown hits media; GroupM revises forecast to 8.5%

In January, Group M had forecast a 9.9 percent growth rate. The 1.4 percent downward revision, it says, is because advertisers, especially in sectors like FMCG, telecom and banking and financial services have cut spends.

Slowdown bites advertising; corporates cut ad spends

India has slowed down and companies are cutting back on spends on marketing and advertising. In its mid-year forecast, GroupM has revised the adex growth in FY'13 to just 8.5 percent.

Media Matters: TAM Ratings & Broadcaster standoff continues

The tiff between television broadcasters and ratings agency TAM (Television Audience Measurement) has still not been resolved. Animesh Das tries to make some sense of the mess.

TAM in turbulent phase; 3 channels unsubscribe service

Turbulent times for Television viewership Measurement agency (TAM) - yet again. This time it looks like the situation is snowballing into a major crisis. Last week, three broadcasters-Multi Screen Media, Times Television Network and NDTV unsubscribed to TAM's viewership data on alleged unfair trade practices.

Coca-Cola's innovative ads focus on connecting people

Coca-Cola keeps thinking out of the box to connect to their consumers.

Storyboard: Plagiarism, scam-advertising dull Abbys' sheen

Welcome to CNBC-TV18's Storyboard. In this edition, CNBC-TV18's Animesh Das examines the impact of the Abbys' super jury to dismiss all complaints and restore the advertising awards that were previously withdrawn.

Scam ads: Here's why Ford, JWT India are in a mess

A series of unapproved ads has dragged both Ford India and its advertising agency, JWT India in to controversy that has now resulted in the resignation of Bobby Pawar, JWT‘s managing partner and chief creative officer.

Check out: How Snickers & M&M are changing biz dynamics

This week's Storyboard spotlights the big brand 'Snickers' and rebranding of Mahindra and Mahindra Group. Animesh Das reports on why Snickers is finally getting a high decibel ad push and he also gets an early look into rebranding of Mahindra and Mahindra‘s.

AP industry upset after power tariff hike proposal

A recent proposal to hike power tariffs by 35% has left industry shocked in Andhra Pradesh. Industry representatives say Andhra Pradesh may end up losing investments to other states like Gujarat and Chattisghar, Reports CNBC-TV18‘s Appaji Reddem and Animesh Das.

Dipping ratings,draping new trend,stealing the show

Television Audience Measurement (TAM) has just released viewership data for news channels after a 13 week break.

2013 to start with brand Sachin and market mix

This week‘s storyboard had Animesh Das checking on brand Sachin and Pavni Mittal on what 2013 holds for the Indian A&M industry. Not only this but also there is Coca-Cola's next big brand campaign to crest upon.

Slowdown in India opportunity, not threat: WPP's Sorrell

Martin Sorrell, the chief executive officer of WPP, is puzzled at the downbeat mood in India. The 67-year old advertising guru sees the economic slowdown in India as an opportunity rather than a threat, reports CNBC-TV18‘s, Animesh Das.

Check out the best commercial of this festive season

On this edition of Story Board, see what sets aside Tanishq's latest commercial as one of the best this festive season.

Is digitisation a success or a failure?

After the government made digitisation of cable television mandatory in the four metros, Chennai gets an extension in the dateline (31st October), while Kolkata protests. The question to be asked is, has digitisation been a success or a failure?

New packaging norms will make consumer goods more expensive

Why there will be no TAM ratings for 9 weeks, new packaging norms will make consumer goods more expensive and will the spate of new car launches accelerate growth for auto companies.

Coffee chains gear up for competition!

Nine months after it joined hands with Tata Global Beverages, Starbucks will serve its first cup in India by the end of this month. The coffee chain is looking to open 3 stores in Mumbai in November, and will be in Delhi by next year.

UPA to finally invest in some marketing: Here's why

To gain popular support for these measures, the Prime Minister addressed the nation while the Bharat Nirmaan ad campaign that had been launched in the run up to the previous general elections has started again.

Storyboard: Twitter buzzes with anti-govt messages

This week on Storyboard, CNBC-TV18 brings you details of the debate that sprung up post the government's block of several URLs.

Bulk SMS ban: Telemarketers to lose 30% monthly revenue

The department of telecom may have increased the SMS and MMS limit to 20 per user per day, but telemarketers and telecom companies are still not smiling. The 15 day bulk SMS ban will see telemarketers losing close to 30% in monthly revenues, reports CNBC-TV18's Animesh Das.