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    HomeNewsOpinionShare of kiranas in FMCG is declining, which channel is gaining share?

    Share of kiranas in FMCG is declining, which channel is gaining share?

    Kantar’s Asia Pulse Report for Q4 sheds light on the changing shares between kirana, online shopping and supermarkets, and whether rapid expansion of Quick Commerce is showing up in the data

    Ravi Ananthanarayanan
    March 25, 2025 / 13:37 IST
    Share of kiranas in FMCG is declining, which channel is gaining share?

    The sharp uptick in online shopping can be mainly attributed to Quick Commerce, which drives people towards convenience, to order more frequently when the need arises

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