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Big data firm Cambridge Analytica in talks with Indian opposition party for 2019 polls: Sources

Cambridge Analytica, the international data mining and analysis company helped United States President Donald Trump win the elections through a targeted communication campaign.

March 19, 2018 / 02:48 PM IST

Cambridge Analytica, the international data mining and analysis company that famously helped United States President Donald Trump win the elections through a targeted communication campaign, is in talks with a large opposition party in India for the upcoming general elections in 2019.

In a presentation made to the party in August, Cambridge Analytica has etched a data-driven strategy to target voters on social media, analysing online user behaviour and “connecting the dots” across different citizen databases.

According to two people familiar with the discussions, the big data analytics company whose tagline says “Data drives all we do,” has chalked out a comprehensive plan for the Indian political party.

“The proposal includes building a “national data infrastructure project” for coordinating team planning, strategy and targeted messaging. It also involves identifying the gaps in data that exists in different databases, and making relevant connections using internal and external sources and data analytics to give meaningful insights,” said one of these sources, on the condition that they not to be identified.