Ten Bengaluru metro stations will soon have Amul kiosks. Bengaluru Metro Rail Corporation Limited (BMRCL) recently signed a licence agreement with Gujarat Co-operative Milk Marketing Federation Ltd, better known as Amul, to set up kiosks at stations.
The decisions is a far cry from the run-up to the 2023 Karnataka assembly elections when Amul’s foray into the Bengaluru had triggered a political row. The Congress, which was then in opposition, had accused the BJP-led government of enabling Gujarat-based Amul’s entry at the cost of Karnataka’s dairy ecosystem and lakhs of local farmers.
“These kiosks will sell the entire range of Amul’s dairy products, chocolate, potato-based snacks, organic products, and edible oils,” a newsletter issued by BMRCL on June 16 said. “Now Metro commuters can buy milk, chocolates, ice cream, instant food products, and snacks of their choice."
Also read: Karnataka Milk Federation enters Delhi-NCR, offers competitive pricing on Nandini products
The initiative is aimed at improving commuter convenience by providing access to trusted dairy products within metro premises, BMRCL said. These stations where the kiosks will come up are Pattandur Agrahara, Indiranagar, Benniganahalli, Baiyappanahalli, Trinity, Sir M Visvesvaraya, Nadaprabhu Kempegowda Station (Majestic), National College, Jayanagar, and Banashankari.
BMRCL is working to maximise non-fare box revenue through retail outlets, advertisements on trains and stations, semi-naming rights, and other streams. Bengaluru metro recently hiked fares by up to 71 percent.
Even as the Congress opposed the entry of Amul, the Karnataka Milk Federation (KMF), which sells products under the ‘Nandini’ brand, expanded its market to Delhi, Uttar Pradesh, and Rajasthan by supplying dairy products such as milk and curd to counter Amul’s growing footprint.
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