Zomato’s Blinkit launches Bistro, a separate 10-minute food delivery app, to compete with Zepto Cafe

Rapid delivery companies are growing fast to create additional revenue streams

Blinkit, the quick commerce arm of Zomato, has launched Bistro, a new food delivery app that will deliver snacks and other food items in 10 minutes to take on Zepto Cafe. The launch comes one day after Zepto, an arch-rival of Blinkit, announced it will roll out a different app for Cafe, its food delivery business.

To be sure, this is Zomato’s second attempt at 10-minute food delivery after Zomato Instant which was shuttered earlier.

Quick commerce companies like Blinkit and Zepto have expanded quickly, going from delivering groceries around three years ago to selling apparel and medicines this year. Rapid delivery companies are growing fast to create additional revenue streams and find a new growth lever, which is where 10-minute food delivery fits in.

Blinkit’s Bistro, Zepto Cafe and Swiggy Bolt all sell food items like samosas, sandwiches, coffees, pastries and other readymade items to customers through their instant food delivery units.

The Bistro app is currently available on Android’s Play Store but is yet to be available on Apple’s App Store.

ALSO READ: Zepto to launch another app for Cafe offerings as 10-minute food delivery war simmers

10-minute food delivery wars simmer
Blinkit’s move to launch a new app just for food comes at a time when every rapid delivery company is doubling down on food delivery to tap into additional revenue streams, beyond groceries and others that are delivered in 10 minutes.

Last month, Swish, a rapid food delivery firm, raised $2 million from Accel and a clutch of angel investors to compete with Swiggy’s Bolt, Zomato Everyday, Blinkit’s Bistro, Zepto Cafe and others.

Also read:10-min food delivery war simmers as Swish raises $2 mn from Accel, races with Swiggy, Zomato, Zepto 

The initial results have been promising, too. While Zepto said its Cafe business is doing 30,000 orders per day, 5 percent of all food orders on Swiggy came via Bolt.

These moves come at a time when Zomato chief Deepinder Goyal and Swiggy CEO Sriharsha Majety, in interviews to Moneycontrol, have highlighted that 10-minute food deliveries will be the next growth frontier in the industry.