VitrA Launches Design Studios in Mumbai

Business Wire India
VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey launches its very first bathroom fittings stores in Mumbai, India. Located at the VBCL store in Raghuvanshi Mills, Lower Parel Mumbai and Asiatic Construction Company in Duncan Road, Bhuleshwar, Mumbai the franchise showrooms displays approximately 700 sq ft and 1000 sq ft respectively of VitrA products, is a sheer visual treat offering a variety of bathroom solutions of internationally acclaimed standards that have inspired architects and interior contractors across the world.

Revolutionizing bathroom fittings in India, VitrA’s bath products offer its customers some of the most superior quality bathroom solutions. The range of products by VitrA, are technologically advanced yet stylish. VitrA is the only brand in global markets offering every component of the bathroom. The premium bathroom brand now brings this internationally acclaimed range of bathroom solutions to the Indian consumer with its latest offerings of bathroom solutions like Istanbul, Metropole, Water Jewels, Nest, T4 and Memoria collections.

Commenting on the new stores, Mr. Serhan Ateş Yağız, India Country Manager, Eczacıbaşı Building Products Division said, “With the launch of the new VitrA stores, we aim at bringing our internationally acclaimed and innovative bathroom culture to Mumbai. VitrA, Eczacıbaşı Building Products brand, has been investing in India in order to build its office and dealers network. We aim to be among the Top 3 global brands of our sector in India with VitrA branded products, currently exported to more than 75 countries.”

As part of its design excellence, VitrA develops products with an impressive portfolio of leading designers. The brand believes in promoting bathroom culture rather than only individual products. With the launch of the new VitrA showrooms, the most exclusive and advanced products from VitrA have been included here so that the discerning customers are ensured that they find product excellence which leads on a global level.
 
 About VitrA:

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group:

Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.

Photo Caption: 
From left to right - Mr. Mert Karasu, Sales Director, VitrA, Mr. Serhan Ates Yagiz, Country Manager, VitrA, and two digniatries from Asiatic Construction Company
From left to right - Mr. Mert Karasu, Sales Director, VitraA, Mr. Serhan Ates Yagiz, Country Manager, VitrA, Mr. Mukund Patel, Head of Operations, VitrA, and the digniatry from VBCL