Downside looks restricted in Linc Pen: Chugh
Downside looks restricted in Linc Pen and Plastics, says Ashish Chugh, Investment Analyst & Author of Hidden Gems.
January 03, 2011 / 11:11 IST
Downside looks restricted in Linc Pen and Plastics, says Ashish Chugh, Investment Analyst & Author of Hidden Gems.
Chugh told CNBC-TV18, "Linc Pen and Plastics is a company, which is probably the second largest pen company in India after Cello. The company claims a market share of about 10-12%. This company has got manufacturing facilities in West Bengal and it has about more than 2,500 distributors. It does revenues of about Rs 225 crore. 2010 was a year of rejuvenation of the Linc brand where the company laid a major thrust on brand building and brand rejuvenation. The measures taken by them included appointing ShahRukh Khan as their brand ambassador." He further added, "This company also was associate sponsors for two IPL teams, which is Rajasthan Royals and Kolkata Knight Riders. So lot of time, energy and money has been spent in building the Linc brand. This company has got tie-up with international players notably Mitsubishi Pencil Company where they sell uni-ball pens in India and also this company represents Lamy in India. In 2010 the company
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