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Govt issues draft e-commerce policy in a bid to tighten rope for Amazon, Flipkart in India

The government has tried to tighten the norms for displaying the country of origin, ensure that e-tailers like Amazon and Flipkart do not use the data collected through their business for unfair advantage and curb any possible links these companies may have with the traders on their platforms.

June 22, 2021 / 08:36 AM IST
Amazon's counsel also asked for his matter to be tagged along with Flipkart's appeal.

Amazon's counsel also asked for his matter to be tagged along with Flipkart's appeal.

In what can be termed as a dynamic set of proposals, the government has ensured that it comes heavily on those circumventing the laws for once all.

In a draft note prepared by the Consumer Affairs Ministry, the government has tried to tighten the norms for displaying the country of origin, ensure that e-tailers like Amazon and Flipkart do not use the data collected through their business for unfair advantage and curb any possible links these companies may have with the traders on their platforms.

Coming heavily on the issue of the Country of Origin, the government has said that e-commerce companies will now mention the name and details of any importer from whom it has purchased such goods or services. They will also have to provide a filter mechanism on their websites from where customers can figure out the origin of the products quickly before making a purchase.

In a major push for domestic products, it has also suggested that the companies should provide alternative suggestions to customers before he/she makes a purchase to ensure fair opportunity for "domestic goods".