Housing.com, a digital real estate platform, has decided to invest in fintech start-up Easiloan to create a home loan origination platform, the company said.
However, the company did not disclose the investment amount.
Housing.com is owned by REA India, which also controls platforms such as PropTiger.com and Makaan.com. REA India is a subsidiary of the global conglomerate REA Group Ltd.
Also Read: Govt should encourage affordable housing, provide interest subsidy on home loans: NAREDCO President
This partnership is designed to capitalise on Housing.com's digital presence in the real estate market, while simultaneously broadening the reach of mortgage products to its network of brokers and developers, according to a press statement on November 2.
"This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation," Housing.com said in the statement.
Easiloan was established in 2021 by Pramod Kathuria and it is a digital home loan marketplace offering personalized, end-to-end home loan solutions through collaborations with over 20 banks across India.
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