Moneycontrol continued to lead India’s business, markets and finance news space in November across key digital metrics, according to the latest readership data from global audience measurement agency Comscore.
Moneycontrol drew 41.14 million unique visitors in November, beating The Economic Times, which recorded 30.85 million unique visitors during the month.
On engagement, Moneycontrol continued to comprehensively outperform The Economic Times.
Comscore data showed Moneycontrol recorded 215.78 million page views in November, more than double that of ET’s 94.55 million.
Moneycontrol also dominated in terms of time spent on the website. Moneycontrol readers logged 492.67 million minutes on the platform in November, more than fourfold The Economic Times’ 119.91 million minutes, according to Comscore data.
"The latest numbers are a strong endorsement of our reporting,” said Nalin Mehta, Managing Editor, Moneycontrol. “Readers are choosing to stay longer and return more often, which reinforces the value of serious, data-driven business journalism.”
The Comscore numbers place Moneycontrol at the top of India’s financial news rankings again, indicating its scale and engagement advantage over its nearest rivals.
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