Young Indians saving more but turning to social media for investment advice: NISM Director

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Young Indians are increasingly saving money, but many are relying on social media platforms rather than financial advisers for investment guidance, Sashi Krishnan, Director at the National Institute of Securities Markets (NISM), said at Moneycontrol FiDEX 2026 (Financial Distribution Expo).

People aged 18 to 35 account form about 47 crore individuals in India, making them a key demographic for expanding participation in financial markets, he said.

Studies show that around 93 percent of earning young adults save, with many gradually transitioning from saving to investing. However, a large share of young investors seek advice from platforms such as YouTube, X and other social media channels instead of consulting professional financial advisers, Krishnan said.

“Young investors are moving from saving to investing, but many are turning to digital platforms and influencers for financial advice,” he said.

Improving access to financial advisers and building greater trust will be important to bring more young investors into the formal financial ecosystem, he added.